What We Do

ToldYa is a web based software platform for creating, hosting, and managing widget-based Portable Stores. Our Portable Stores enable everyday consumers and businesses to sell their goods and services through the most advanced widget technology available anywhere.

We pioneered the development of e-commerce in a widget via our original Portable Store widget, the Big Fat E™. Having built Portable Stores for close to half of the top merchants on the web, we are currently the only company that specializes in portable e-commerce.

Our Team

Jeff Roschman (Chairman)

Jeff Roschman is a private equity investor for his own account for over 20 years. His investments have covered a wide breadth of industries including financial services, real estate, hospitality, technology and multi-media. Mr. Roschman is currently Chairman of Landmark Bank, NA., a federally chartered bank with assets in excess of $300 million and is also a co-founder of Cashel Capital, LLC, a Hedge Fund that invests in Real Estate Securities.

Mr. Roschman has also developed over 100 commercial properties including restaurants, shopping centers, drug stores, office space and other retail locations. Mr. Roschman holds a Bachelors Degree in Finance from the University of Florida.

Michael Birnholz (Chief Executive Officer and Co-Founder)

Michael has been running companies since he was sixteen years old. Prior to ToldYa, Michael started Sophio.com, an eCommerce software company which is still in operation today. Sophio's software, 'CounterCat' powers more than one thousand ecommerce web sites, that generate hundreds of millions of dollars in sales for its clients each year.

Between 1997-1999, Michael was President of Worldpac South where he managed a staff of 150+ employees that spanned four states. Prior to Worldpac, Michael was President of Metrix Canada. While managing Metrix Canada, he developed a Windows Software Application that was used by over 10,000 of its customers. This experience paved the way to Sophio Software.

Michael attended William Paterson University.

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Jeremy Ring (Chief Marketing Officer)

Mr. Ring was an early internet executive having joined a team of forward thinking entrepreneurs as the first sales executive with internet pioneer Yahoo! in early 1996. He launched the companies New York office from his apartment. During his tenure with the company, Yahoo! rose to global prominence by generating over $1 billion in sales during its first five years of existence. Mr. Ring's responsibility at Yahoo! included worldwide overseeing of the creation of sales programs for all clients during this period. Notable clients included IBM, Compaq, Proctor and Gamble, UPS and hundreds of other fortune 500 businesses.

In 2001, Mr. Ring was Chief Executive Officer of Convizion, an early Digital Rights Management Company. He then helped spin-off the sports division as Collegiate Images, (CI) which today is the leader in collegiate sports licensing and marketing.

Mr. Ring is currently a Florida State Senator representing District 32 (Broward County) having been elected in 2006. Governor Charlie Crist has recently appointed him as chairman of the State Committee on Bio-technology Competitiveness and a member of the Autism Task Force.

Mr. Ring has worked on numerous legislation, including the creation of a Florida Opportunity Fund, an early stage venture fund, the creation of the Florida Institute for Commercialization, allowing for university inventions to be showcased in a single entity and introduced the State University Research Commercialization Grant Program to provide universities inventions with early stage capital to ready the business for series A financing.

In addition to Mr. Ring's business ventures, he and his wife Sharon are co-founders of SUPERB (Students United with Parents and Educators to Resolved Bullying). Both the US House of Representatives and the Florida State Senate have issued proclamations for their outstanding work in the community.
Mr. Ring is a 1992 graduate of Syracuse University.

Robert Mirabelle (Chief Technology Officer)

Robert has over 15 years of design, development and leadership experience and has served as Web Team Leader for JesterDigital, Inc (a $40M 3D web portal) and Sonic Reality, Inc (a leading music software manufacturer).

As Web Team Leader for JesterDigital Corporation, Robert designed and built shop.jester.com, which earned the company over $3 million its first year. He also created web and multimedia projects for clients such as Disney Studios, New Line Cinema, the NFL, Brittany Spears, Lenny Kravitz, the Beastie Boys, Eminem, and Distance Learning Application. As Director of Web Technology for ICOM Software, Inc., Robert was responsible for the redesign of the flight arrival and departure screens for the Palm Beach International Airport.

Robert is a Microsoft Certified Professional and Certified JavaScript expert.

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Felix Fidelibus (Chief Financial Officer)

Felix Fidelibus serves as CFO/Controller of Toldya, Inc.

In additon to his duties at Toldya, Felix works as CFO for CT Capital, LP, one of the largest Hard Equity Mortgage Lenders in South Florida, where he is Principal Representative and oversees all of the financial obligations of the company. Felix has over 30 years of Finance, Accounting and Tax experience. Felix's pror experience includes working as CFO for Rebel Rents, Inc. and General Rental, Inc. two of the largest independent equipment rental service companies in California and Florida respectively. Before that, Felix worked for over 15 years as Director of Finance and Accounting for Experian (formerly TRW) where he managed the finance infrastructure not only for the corporate office but all satellite offices throughout the United States.

Felix received his Masters Degree in Accounting from Nova Southeastern University in Fort Lauderdale, Florida and his Bachelors Degree in Accounting from Johnson & Wales University in Providence, Rhode Island.

Scott Weiner (Co-Founder and Director)

Scott Weiner is an Attorney, Mediator and Commercial Arbitrator with the American Arbitration Association. He has founded and funded multiple companies. He has also been a professional trader and held a seat on the CME. Admitted to the Bar: Illinois, 1992. Federal Court Trial Bar: 2004. Florida Supreme Court: Certified Circuit Mediator, 2008; Certified Family Mediator, 2008; Certified Arbitrator, 2008.

Most recently founded Square One Coast To Coast - A Debt Settlement Company (www.squareonecoasttocoast.com - 2009). Founded and filed a patent for ViewFour.com, the first visual internet search engine. ViewFour dispalyed search results as actual pages, as opposed to a few lines of text. Developed strategic alliances with Findwhat, Looksmart, Amazon and Alexa.

In 1998 became a full time stock, options and futures trader. Leased a seat on the Chicago Mercantile Exchange (CME) to trade futures in 2001 and held that seat until 2005. Served as beta-tester for four major brokerages. Had significant influence over development due to the tremendous volume of trades being performed on a daily basis.

Between 1994 and 1998 was a member of the Federal Court Trial Bar and mediated and arbitrated employment, breach of contract, and employment discrimination cases. From 1992 to 1995 served as counsel trying insurance defense and personal Injury cases. Completed over 200 successful arbitrations and thirty five jury trials to verdict.

Scott received his BS in Psychology and Behavior Analysis in 1989 at the University of Kansas and his JD in 1992 at Northern Illinois University College of Law.

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Elizabeth Pavur (Director)

Elizabeth has served as a project manager and software developer for over 12 years, consulting for such companies as Arthur Andersen, Amoco Corporation, Abbot Labs and McDonalds Corp, as well as designing trading systems for private investors. She recently co-founded Square One Coast to Coast – a Debt Settlement company.

Elizabeth holds a Masters degree in Computer Science from De Paul University, and a Bachelors degree in Pure Mathematics from the University of Michigan.

Bryan Murphy (Director)

Bryan is the CEO for WHI Solutions. WHI is a provider of on demand eBusiness solutions to Wholesalers and Manufacturers. WHI was recently named by Deloitte & Touche as one of the 500 fastest growing technology companies in North America and named best of the web by both Fortune and Forbes Magazine.

Tom Hartle (Director)

Owner and Publisher Tom Hartle grew up in the publishing business; his father was a publishing executive with LOOK magazine. Tom got his start as sales manager for the Detroit offices of Rolling Stone, Men's Journal and Smithsonian. Using mostly credit cards, he founded HOUR Detroit magazine in 1995. HOUR became one of the nation's most-recognized and -awarded regional magazines. Tom sold out of HOUR in the spring of 2000. Tom and Heather Hartle founded Hartle Media–San Francisco in the fall of 2000; along with publishing 7x7 and California Home + Design magazines, the company became a partner in early 2006 in the ownership of Spin Media LLC, publishers of the national music magazine Spin.